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    <title>Jason Croatto — All Updates</title>
    <description>Recent projects, case studies, and editorial dispatches by Jason Croatto.</description>
    <link>https://croatto.co.uk/</link>
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    <lastBuildDate>Wed, 21 Jan 2026 00:00:00 GMT</lastBuildDate>
    
      <item>
        <title><![CDATA[Behind the Code: How I Vibe Coded My New Site (With a Massive Assist from AI)]]></title>
        <link>https://croatto.co.uk/logbook/ai-and-this-site/</link>
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        <pubDate>Wed, 21 Jan 2026 00:00:00 GMT</pubDate>
        
        <category><![CDATA[Thoughts]]></category>
        
        <description><![CDATA[<p>Thinking about things</p>]]></description>
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      <item>
        <title><![CDATA[I need a second post]]></title>
        <link>https://croatto.co.uk/logbook/i-need-a-second-post/</link>
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        <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
        
        <category><![CDATA[General]]></category>
        
        <description><![CDATA[<p>What else</p>]]></description>
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      <item>
        <title><![CDATA[Testing a thought]]></title>
        <link>https://croatto.co.uk/logbook/testing-a-though/</link>
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        <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
        
        <category><![CDATA[General]]></category>
        
        <description><![CDATA[<p>Just a test post, like a hello world or something like that</p>]]></description>
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      <item>
        <title><![CDATA[gLife]]></title>
        <link>https://croatto.co.uk/work/glife/</link>
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        <pubDate>Mon, 01 Jan 2024 00:00:00 GMT</pubDate>
        
        <category><![CDATA[Concept]]></category>
        
        <description><![CDATA[<p><img src="https://croatto.co.uk/work/glife/glife.png" alt="gLife" /></p><p>&quot;gLife&quot; was a 2015 project aimed at streamlining meeting, appointment, and travel expense management for Googlers by integrating internal systems data. A video was created to showcase the concept, which, while generating both skepticism and intrigue, provided a valuable experience for sharing new ideas.</p>]]></description>
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      <item>
        <title><![CDATA[Google Video Conferencing (aka GVC)]]></title>
        <link>https://croatto.co.uk/work/google-video-conferences/</link>
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        <pubDate>Mon, 01 Jan 2024 00:00:00 GMT</pubDate>
        
        <category><![CDATA[Exploration]]></category>
        
        <description><![CDATA[<p><img src="https://croatto.co.uk/work/google-video-conferences/ce-gvc-featured.png" alt="Google Video Conferencing (aka GVC)" /></p><p>The goal was to make the shared experience better when video conferencing internally with limited engineering abilities. Maximize the unique formats for the different rooms and equiepemnt types</p>]]></description>
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      <item>
        <title><![CDATA[Jetset [Concept video]]]></title>
        <link>https://croatto.co.uk/work/jetset/</link>
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        <pubDate>Mon, 01 Jan 2024 00:00:00 GMT</pubDate>
        
        <category><![CDATA[Concept]]></category>
        
        <description><![CDATA[<p><img src="https://croatto.co.uk/work/jetset/jetset.jpg" alt="Jetset [Concept video]" /></p><p>The &quot;Jetset&quot; project aimed to enhance travel experiences by leveraging data to facilitate connections between travelers, such as suggesting meetups with former colleagues, and was presented internally to explore partnerships for simplifying travel. However, it was discovered that using internal location and travel data for such purposes would be problematic in regions like Europe due to privacy concerns.</p>]]></description>
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      <item>
        <title><![CDATA[Starbucks RFP]]></title>
        <link>https://croatto.co.uk/work/starbucks-rfp/</link>
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        <pubDate>Mon, 01 Jan 2024 00:00:00 GMT</pubDate>
        
        <category><![CDATA[Concept video]]></category>
        
        <description><![CDATA[<p><img src="https://croatto.co.uk/work/starbucks-rfp/starbucks_rfp-poster.jpg" alt="Starbucks RFP" /></p><p>A proposal was created for Starbucks in 2012 to replace in-store cork boards with Ripple screens showcasing hyperlocal content, but despite being well-received, the deal was not secured. The project involved designing assets, setting timelines, and highlighting features, with positive feedback from the team involved.</p>]]></description>
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      <item>
        <title><![CDATA[Mobley]]></title>
        <link>https://croatto.co.uk/work/mobley/</link>
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        <pubDate>Tue, 03 Jan 2012 00:00:00 GMT</pubDate>
        
        <category><![CDATA[Physical object]]></category>
        
        <description><![CDATA[<p><img src="https://croatto.co.uk/work/mobley/16x9-header-card.webp" alt="Mobley" /></p><p>Based on Mad Men and holding the unreleased (at the time) Galaxy Nexus 5</p>]]></description>
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